The anime merchandise market in Japan is an ever-evolving industry, and 2024 has been no exception. With a wealth of new shows, films, and established franchises growing in popularity, Japan’s latest official ranking of anime merchandise sales provides a fascinating glimpse into which properties have captivated fans the most this year. From action-packed series to heartwarming characters, let’s dive into the biggest winners that have driven a frenzy of collectibles, figures, and other goods across the country.
1. “Demon Slayer: Kimetsu no Yaiba”
Undoubtedly still a titan in the anime world, Demon Slayer continues its reign as a merchandise powerhouse in 2024. With new character figurines, sword replicas, and limited-edition clothing lines, the series has kept its fanbase engaged. The most sought-after item this year? A stunning life-sized replica of the Nichirin Blade used by Tanjiro Kamado, which sold out within hours of its release.
Why it stands out: The series’ vibrant character designs and historical aesthetics make for visually appealing products. Fans especially love the high-quality craftsmanship of the figures, which perfectly capture the dynamic action scenes from the anime.
2. “Spy x Family”
Spy x Family continues to steal the hearts of fans both in Japan and globally. The 2024 lineup includes adorable plushies of Anya, chic figurines of Loid and Yor Forger, and a series of interactive goods that reflect the series’ blend of action and family life. The family dynamic has translated into clever merchandise bundles like “Forger Family Home Kits,” which include themed accessories for everyday life.
Why it stands out: Its appeal comes from the wide range of fans—Spy x Family attracts both young audiences with its fun, lighthearted content and older viewers with its clever espionage narrative, creating a diverse market for collectors.
3. “One Piece”
As the One Piece saga sails into new narrative arcs and celebrates its long-running success, its merchandise in 2024 is as vast as the Grand Line. Fans are snapping up everything from collectible ships to character busts and wearable items inspired by the Straw Hat Pirates. A standout product this year is the highly-detailed Thousand Sunny ship model, which has become a must-have for dedicated collectors.
Why it stands out: With its legendary status in anime history, One Piece’s lasting appeal is reflected in its consistent ability to innovate within its merchandise, offering both nostalgia and fresh new content for fans who have been following for decades.
4. “Jujutsu Kaisen”
The dark fantasy series Jujutsu Kaisen continues to enchant fans with its blend of supernatural themes and fast-paced action. 2024 brought forth a range of limited-edition figures, cursed objects replicas, and trendy streetwear. The Gojo Satoru figure—complete with his iconic blindfold and powerful stance—has been especially popular, appealing to fans who adore his enigmatic presence.
Why it stands out: The intense popularity of Jujutsu Kaisen lies in its unique character designs and darker tones, making it a perfect fit for stylish, high-quality merchandise aimed at older anime fans.
5. “Attack on Titan”
As Attack on Titan nears its epic conclusion, the demand for its merchandise has surged in 2024. Fans are rushing to grab memorabilia from the show’s climactic moments. Themed jackets, exclusive manga box sets, and colossal titan figures have flown off the shelves. A particularly hot item has been the Eren Yeager transforming titan figure, which stands as a testament to the show’s unforgettable transformation scenes.
Why it stands out: Its dramatic storylines and rich world-building have cultivated a loyal fanbase that eagerly seeks collectibles commemorating key moments and characters as the series approaches its final moments.
6. “Chainsaw Man”
The chaotic energy of Chainsaw Man continues to excite merchandise collectors. From bloody chainsaw prop replicas to Denji and Power’s fan-favorite figurines, the franchise has cornered a niche for fans who love the series’ over-the-top action and dark humor. This year, the ultra-limited Makima figurine, which features incredible detail and a chilling likeness, quickly became one of the hottest items.
Why it stands out: Chainsaw Man taps into a grittier, more extreme aesthetic, making its merchandise a hit among fans of edgier, more unconventional anime collectibles.
7. “My Hero Academia”
Despite the competition, My Hero Academia continues to soar in the rankings thanks to its sprawling cast of characters and heroic themes. 2024 has seen an explosion of new action figures, Hero License replicas, and apparel showcasing iconic quotes and symbols. Midoriya’s new battle-suit figure has been a runaway hit, reflecting the show’s continued evolution in both story and character design.
Why it stands out: The diverse hero cast offers something for everyone, making the merchandise appealing across different age groups. Its products maintain a sense of excitement for the future as the story continues to develop.
8. “Tokyo Revengers”
Tokyo Revengers has been making waves with a fresh wave of time-bending action and delinquent gang drama. In 2024, themed jackets, gang member figurines, and nostalgic accessories are top sellers. A particular standout is the Toman jacket replica, which fans have flocked to for its perfect recreation of the anime’s rebellious aesthetic.
Why it stands out: The retro, gritty feel of the show’s design and its intricate gang-related themes make it a unique draw for collectors looking for something that blends realism with anime stylization.
9. “Blue Lock”
As the sports anime trend remains strong, Blue Lock has kicked off a significant presence in the merchandise world. From soccer ball replicas to sports jerseys, the Blue Lock brand has established itself among sports enthusiasts and anime fans alike. The most popular items have been team uniforms, which have seen a surge in sales thanks to their high-quality, wearable designs.
Why it stands out: Blue Lock’s exciting and competitive nature pairs perfectly with the kind of merchandise that brings the sport to life, making fans feel like part of the team.
10. “Oshi no Ko”
Last but not least, Oshi no Ko has captivated fans with its intriguing blend of idol culture and emotional storytelling. Merchandising has expanded into character stands, idol-themed accessories, and fan memorabilia that capture the essence of the show. A true highlight for fans this year has been the series’ delicate star-shaped necklaces and keychains, modeled after key elements from the story.
Why it stands out: Oshi no Ko offers a more emotional and reflective anime experience, which is reflected in its uniquely charming merchandise focused on the softer, more artistic aspects of the show.
Final Thoughts
2024 has been a landmark year for anime merchandise, with beloved franchises continuing to inspire fans to expand their collections. From Demon Slayer‘s enduring legacy to the rising star of Oshi no Ko, each anime on this list showcases the diverse appeal of Japan’s vibrant anime culture. Whether you’re a seasoned collector or a casual fan, this year’s winners have offered something for everyone, making it clear why anime merchandise is more popular than ever.
As the anime world evolves, so too will the merchandise, and these rankings give us an exciting preview of what’s to come!
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